Water Filtration Systems And Its Effect On The Environment

With the rising popularity of bottled water, which at that time was a billion dollar business, the sales of Clorox’s company Brita water filtration systems began to decrease. Instead of being defeated by this, Clorox saw an opportunity to reposition its Brita brand as a â€Å"green† product to replace plastic bottled water, which was causing landfills to become clogged. By using Brita water filtration systems instead of bottled water, consumers would prevent millions of empty bottles each year from being dumped into landfills and Clorox saw this as an opportunity to revive the fast dying Brita brand. By conducting a successful marketing campaign, which promoted the green attributes of its water filtration system, educating customer about bottle waste and its affects on the environment, and encouraging them to switch to the Brita brand, sales of Brita water filtration system began to rise. To get consumers excited about the product and involved in the bottle â€Å"sa ving† process, the company created a website called FilterForGood which allowed consumers to pledge that they would reduce waste by switching to Brita. It also totaled the amount of bottles saved so that consumers could see how they were saving the environment and encourage them keep on using the Brita water filtration system. As Brita’s filter cartridges also had to be replaced every few months, a recycling solution had to be developed. To dispose of these filters, the company then formed a partnership with PreserveShow MoreRelatedEssay on What ´s a Grey Water System?744 Words   |  3 Pagestimes we are slowly decreasing our water supply, so that in later years there will be a water supply shortage. In the past centuries, mostly in the last few decades, humans have been using an abundance of water and therefore increasing the risk of water of shortages. 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